*Offer valid May 23 through May 27, 2024, on select full-priced styles. Discount taken at the time of purchase in stores, at JJILL.COM or via catalog. Offer cannot be combined with any other offer or coupon, except the J.Jill credit card discount. Discount not valid on previous purchases or gift card purchases and is exclusive of sales tax and shipping fees. No cash value.


At J.Jill, we are intentional by design. Our long history has honored our customers’ myriad of dimensions, experiences and roles with clothing that moves with them through every moment of their day. We are a women-focused brand, and our positioning reflects and supports appreciation and respect for our customer. Our role is to help her experience joy and create impact, all with style that expresses her full self.

Motivated by our vision to live in a world where the totality of every woman is seen, valued and celebrated, our approach to environmental and social issues is a natural extension of who we are and what we stand for.

We continue to build upon our rich history of empowering women, prioritizing responsible environmental stewardship, and uplifting the communities in which we operate.

Our mantra is

keep it simple and
make it matter.

Our corporate responsibility strategy encompasses three areas of focus that support this vision and inform our work.


When we started working on J.Jill’s first Impact Report, we quickly realized that the topics we were focusing on touched almost every area of our company. We also recognized that even though this is our first Impact Report, departments across the company have been working for years on many of the subjects you will find highlighted in these pages. That’s because environmental, social and governance (ESG) issues—and the commitments they involve—have always been a part of J.Jill. Since we first opened as a specialty store in Great Barrington, Massachusetts, in 1955, we have continually looked for ways to responsibly run our business. We focus on staying true to our mantra: keep it simple and make it matter. The three pillars of our ESG strategy, Empower More People, Support the Planet, and Operate with Purpose, support this vision and inform our work.

Download our 2024 Impact Report


More than
$24 million

donated by The Compassion Fund for women in need across the US in the last 20 years

Learn More

Ranked #9

on The Women’s Edge and Boston Globe Magazine’s list of Top 100 Women-Led Businesses in Massachusetts


3,000 units
of clothing

items collected and donated through our Gently Worn program

Converting one of our most important and core yarns into yarns made with


a fiber that is derived from natural raw material wood and is sourced from controlled or certified wood sources


Engaging Customers
Through Inclusivity

At J.Jill, we celebrate a world where the totality of every woman is seen, valued and celebrated. Our inclusive culture encompasses inclusive sizing for our customers. Our Welcome Everybody campaign reimagines the shopping experience for all women, including:

  • Providing one size-integrated shopping destination for customers
  • Adding size 2X to all retail stores
  • Implementing consistent pricing across all sizes
  • Showcasing models and influencers across a range of sizes and body types
  • Offering a welcoming, fully size-inclusive message in store signage, catalogs, digital ads and direct mail

Fiber Sourcing

At the heart of our approach to design is our “fabric first” mantra. This includes an evolution toward fabrics and fibers that are natural, sustainable or recycled.

Definitions of “sustainable” can vary. When we talk about sustainable fibers, we mean fibers or materials that result in improved environmental and/or social sustainability outcomes and impacts, in comparison to conventional production. Examples of improved impacts include fibers that have a lower carbon footprint, use less water or create less waste. At J.Jill, we do not consider a fabric “sustainable” unless at least 35% of the fabric content is from fibers that meet our definition. Fabrics that meet our definition of sustainability currently represent 19% of our total private label apparel purchases.

Read about our Commitment to Ethical Sourcing

Operate with Purpose

Acting with integrity is a core value of our company. We are committed to operating our business responsibly and ethically. All of our associates, and each member of our Board, acknowledge and agree to abide by our Code of Conduct and Ethics (Code) annually. In addition, we require all our vendors to comply with our Vendor Code of Conduct.

We maintain an anti-bribery and anti-corruption policy that is incorporated into the Code. We also have a whistleblower policy and a confidential 24-hour hotline for associates to raise any concerns they might have regarding our business. All reported concerns are investigated and addressed by our human resources and/or legal departments. We are proud of our adherence to high standards and record of compliance with regulations concerning matters of business ethics.

Read our Code of Conduct