Behind the Collection

We begin the new year in a mindful mood: allowing ourselves moments of stillness and introspection, setting intentions of ease and simplicity and finding new forms of comfort. With a focus on well-being, we centered our latest collection around the luxe coziness of Pure Jill.

Pure Jill: Luxe Cozy

From beautiful jacquard knits and ribbed details to new takes on comfortable knit dressing, we’ve made sure to add an abundance of irresistible texture to our Pure Jill collection.

“The new year brings a quiet calm, offering us an important moment to breathe, to escape distraction from the busy world, to simplify.”
—Elliot Staples, Head of Design

Calm Colors

Our palette is full of soothing, watercolor-inspired tones like lavender, blush, oatmeal and a new shade of olive. These soft pastels and grounded neutrals invoke the feeling of a seaside retreat.

Make our outfits feel more “you” by adding unique accessories that show your personal style. We’ve created so many easy layering pieces and a variety of accessories. You’ll find great-for-every-outfit handbags, cozy wraps and ruanas and feel-good jewelry made from naturally beautiful semiprecious stones.

Paradise Found

We’ve created a selection of resort-inspired styles perfect if you live in a warmer climate or if you’re dreaming about spending time in a sunnier “paradise.”

Explore Our Latest Collection