EXTRA 30% OFF ALL SALE STYLES
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*Offer valid April 28 through May 25, 2025, on sale-priced merchandise only. Discount taken at the time of purchase in stores, at JJILL.COM or via catalog. Discount not valid on previous purchases or gift card purchases and is exclusive of sales tax and shipping fees. No cash value.

Design Story

Behind the Collection

Where Imagination Blooms

SHOP NEW ARRIVALS

Freshness, vitality and fun are channeled into a collection that emphasizes ease and inspires daydreams. Everything feels lighter—the mood, fabrics and colors. The spring palette introduces a romantic range of floral-inspired pinks and purples.

Spring Styling Remains
Romantic, yet Casual

Warmer weather places our focus on spring dresses and skirts that make casual feel more feminine. It’s in the softness of fabrics and shapes, the lengths, the patterns and even the pocket placements.

Feminine Flourishes
Keep Things Fun

The delight is in the details as playful dragonflies, floral footwear, lively geometric patterns and beautiful butterfly jewelry make everything feel fresh and inspired.