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Style

What We Love Now: Modern Folklore

This season, our Design team interpreted an “endless summer” feeling with unique pieces that are a fun and easy way to explore the modern folklore trend. When we think of bohemian chic and folkloric-inspired design, we immediately go to a romantic place where dresses are breezy, silhouettes are simple and delicate embroidery and details make pieces truly special. Below, Meghan Colgan, J.Jill’s Senior Director of Concept/Trend & Accessories, shares some of her favorite folkloric-inspired pieces from our new collection.


Endless Summer Embroidered
Midi Dress

“This dress epitomizes the bohemian mood of the season. It was one of the key pieces that inspired the late summer collection with its gorgeous embroidery, easy silhouette and soft colors. If you buy one statement piece this season, this should be the one.”

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Whimsical Wallflower Two-Way Poncho

“This is the perfect layer over jeans and a white T-shirt. The kimono-inspired silhouette is universally flattering and the dark grounded folkloric-inspired print feels right for summer and easily transitions into fall. We designed this piece to wear as either a boat-neck or V-neck style to give you more versatility.”

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Embroidered-Sleeve Mixed-Media Tunic

“This piece was designed to be an easy way to explore the folkloric trend. The sleeves have beautiful, colorful embroidery which is signature to the aesthetic, and we kept the tunic neutral so it felt more approachable and versatile.”

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