EXTRA 30% OFF ALL SALE STYLES
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*Offer valid April 28 through May 25, 2025, on sale-priced merchandise only. Discount taken at the time of purchase in stores, at JJILL.COM or via catalog. Discount not valid on previous purchases or gift card purchases and is exclusive of sales tax and shipping fees. No cash value.

Style

Shades of Blue

It’s the color of clear skies, and it’s what we see when admiring the sea. Blue represents depth, stability, loyalty and wisdom. It conveys feelings of serenity and creates a sense of calm. That’s likely why it’s the most common favorite color and definitely why it’s the most prevalent one in our new collection. You’ll find a variety of shades from pale hydrangea to cerulean, dusk, navy blue and indigo. Plus, our denim follows our “blue” theme in various tonal washes. This month, we’re happy to say we’ve got the good kind of blues.