Design Story

Behind the Collection

Our Inspiration: Creative Outlets

Anticipating the transition to spring, we remain focused on creativity and expression, with Mother Nature as our guide.

Early signs of blossoms to come and the subtle increase in sunlit hours inspired our design team to create a new forward-focused collection. Playful polka dots, feminine florals and classic plaids enliven reversible styles, refined essentials and new jean silhouettes that make it easy to use your personal style as an artistic outlet.

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Color Crush: Soft, Sunrise-Inspired Golds

Contemporary pastels symbolize a forward-thinking mindset and create feelings of harmony as the seasons begin to change.

Our newest palette channels the optimism of an early morning, with golden yellows like butter and toffee. Denim blues remain as a timeless base that helps you make every outfit your own perfect picture.

Our New Standout Fashion Pieces

Our garment-dyed anorak, reversible polka-dot sweater tunic and Pure Jill cloud tie-dyed knit dress

are feel-good styles that add a unique twist to your wardrobe and serve as great examples of signature style. When it’s time to show your creative side, these will be your go-to pieces.

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